The beginning advertising intercession from Russia. From a German Bussinesman Ludvig .
After the repudiation of serfdom in Russia began to develop the advertising business: if the earlier bulletin advertisements were published only in licensed newspapers, then from that two shakes of a lamb’s tail it became reasonable to advertise newspapers on the scratch advertisers. Undisclosed publications were opened anybody after another, and already in 1878 in St. Petersburg was founded the first advertising agency, called “Central Office of ads. The tasks of this service, open Metzel Ludwig, a Czech at hand origin, but presumably German pedigree, were receiving ads commercial and private nature and standing them in the press. Of course, initially Metzel worked initially with the insular editions, but later his happening went to the mountain, and he managed to reach the trade in metropolitan newspapers. In 1891 his section was transformed into a “Trading Home L. and E. Metzel and K °».
By the dawn of XX century vigour Metzel less monopolized the Russian sell for the sake text advertising and has already entered the ecumenical au fait with: Limb agencies existed in Warsaw, Berlin, Paris, New York, etc. During this ever, the trading house has been transformed into a “Russian Joint Breeding Enterprise announcements - This fellowship lasted until October 1917
Forebears dealing Metzel contributed to the occurrence of governmental advertising: if earlier ads were compiled close to the advertisers, then with the advent of advertising intercession creatives were created in front past professionals. Of dispatch, this affects the supremacy of advertising in the impel and, consequently, on its effectiveness. On the other guardianship, to Metzel Russian clasp has not up to now received such proceeds, and, as a ruling, there was the money from subscriptions. With observe to the provinces, the venture Metzel quickly revives trade in the unusual corners of the country, which, in turn, non-natural the Russian succinctness as a whole.
Agency Metzel promoted not only extraneous companies but also their own, promoting the advertising business: “Every manufacturer of a work may be, or sells it requirement, if he wants to increase its sales and fall back on to newspaper advertisements, it would be difficult sometimes to withstand all progressively increasing competition. A clean advertising, which does not expectation more than what she is able to award, desire without exception allowances and the amount spent on publishing, always upon bankroll b reverse in abundance. The company liking acquire superiority, the goods are more and more customers, and it is growing stronger.
Metzel Ludwig - founder of the power main office ad
If the Central Service advisers aboard “worked, mostly, the placing, the” Russian Collaborative Furnish Assembly offers “significantly expanded its assortment of services: the employees of the retinue is advertising texts, developed slogans, carried for all to see the transformation into other languages (A youthful pourboire here. The town businesses recognize the shop better and auspices of the Internet, you can ascertain association companies, such as “Werbeagentur Essen”), produced artistic cliches of newspaper ads. A special department has been developing full-fledged advertising campaigns and very new marketing strategies. Verse on the announcement that advertises the band Metzel promptly appealed to entrepreneurs: “You are bound next to a miscellany of distinct details, so that you may not get the intended detached - to age their business. If you give out to the Trading dynasty “LI And E. Metzel and K ° », then you compel fulfil the desired by way of skillful advertising, namely, the usual allocation of ads to the publications, in their grand appearance and rational content.”
The famous phrase “advertising - the machine of swap” - is also the origination of the principal advertising agency Metzel: it is considered that it invented the government overseer of the partnership VA Polyakov.
Tags: Advertising, advertising agency, agency, announcement, Business, Marketing, russian