Keyword optimization of your website
Every SEO campaign starts with choosing the right keywords, i.e. keyword research. Once keywords are chosen, it’s time fitting the keywords into the texts online. And it’s also the time to make use of a keyword density tool.
Sadly, upon choosing the keywords many amateur website promoters make mistakes. They jam-pack their content with the phrases, which are supposed to bring targeted traffic. As a result, the text becomes hardly readable website audit, and visitors stop being interested in the content. Moreover, search engines are not happy either – they reject keyword stuffed content and may even ban the website.
Webmasters willing to avoid this mistake should understand the term “keyword density” and use keyword density tools.
Keyword density is the number of times a particular keyword appears in the text. Note that your keyword may be several words long, and still you refer to it as “a keyword” and search it in the text using the broad match, i.e. put the several-word-long phrase into inverted commas.
Keyword density is the number of keywords divided by the total number of words, multiplied by 100.
For example, you run into your keyword 3 times in a 100-word long article. Then your keyword density is 3%. We’ll give you an example. Say you have your keyword mentioned 4 times in a text of 100 words. Thus, the keyword density is 4%.
to automate the process, run your text through a keyword density tool, which calculates the keyword density very quickly. Good news is that you don’t have to count the keywords and apply the formula manually. Simply use the keyword density tool to do the job.
What keyword density is optimal keyword density to stick to.
Most SEOs experiment with 2%, 3%, 4% and 5% keyword density and analyze the outcome. However, 4% and 5% keyword density is quite insecure – don’t put it to the test if you’re just a beginner (more on the issue here - outils référencement. Nowadays search engines are advanced enough to tell good content from bad one, and they would often rank 2% keyword density content higher than the 5% one. Furthermore, there are other ranking factors that SEs take into account.
To sum it up, apply keyword density tool to every page of your website to make sure you don’t outdo 3% limit.